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The Strategy and Tactics of Pricing (PNIE)(5版)價格

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The Strategy and Tactics of Pricing (PNIE)(5版)價格 開箱文 博客來網路書店

內容簡介: 博客來 For undergraduate introduction to Market Pricing courses.A comprehensive and practical, step-by-step guide to pricing analysis and strategy de博客來網路書局velopment.The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calcul博客來網路書店ate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers.The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.

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The Strategy and Tactics of Pricing (PNIE)(5版)價格 好書推薦 博客來網路書店

• 已追蹤作者：[ 修改 ]

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  作者： Thomas Nagle, John Hogan, Joseph Zale    新功能介紹
• 出版社：華泰文化    新功能介紹
• 出版日期：2016/01/12
• 語言：英文

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